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Silver Brain AI

Insights

Field notes from Swiss enterprises.

Operating problems we work on across industries, and how we approach them.

Field note · Engineered components

From design-in to series production

A Swiss maker of customer-specific components wins many design-in projects. Only some reach volume. Which ones deserve scarce engineering capacity?

3 min read
Field note · Machine building

The major machine order

For a Swiss machine-tool builder, margin is set when a large order is accepted and made or lost in engineering and commissioning.

3 min read
Field note · Industrial equipment

Turning a record order book into cash

A record backlog is good news, until components, production slots and specifications decide which orders actually turn into revenue.

3 min read
Field note · Infrastructure supply

From quote to final cost

On complex infrastructure orders, the gap between the quoted cost and the final cost is where margin quietly disappears.

3 min read
Field note · Industrial technology

Scarce capacity in a demand surge

When data-centre power demand arrives faster than capacity, a Swiss supplier has to decide which orders get it, and whether to build more.

3 min read
Field note · Retail

Configuring the store before capital is spent

National formats set the frame. The local configuration of each new or modernised store is where much of the return is decided.

3 min read
Field note · Food retail and wholesale

The weekly promotion

Every week, promotions succeed or fail on a simple question: is the right quantity in the right market at the right time?

3 min read
Field note · Food and beverage

Scale or hold: the new product decision

A Swiss food and beverage brand launches more innovations than it can scale. Deciding which ones deserve full production and commercial backing is a recurring bet.

3 min read
Field note · Building technology

The replacement window

A large installed base of heating systems is a steady stream of replacement decisions. The value lies in recognising each window before it closes.

3 min read
Field note · Life sciences

Country launch readiness

Regulatory approval is not the same as launch readiness. For a Swiss life-sciences company, each country launch is a commitment worth preparing properly.

3 min read

For the C-suite

We advise executive teams of Swiss enterprises on how to approach AI, where to invest, what to change first and how to measure it, and work alongside them to deliver the financial result. A first conversation is the quickest way to see where your largest opportunity lies.