Field note · Food retail and wholesale
The weekly promotion
Every week, promotions succeed or fail on a simple question: is the right quantity in the right market at the right time?
The situation
A Swiss food retailer and wholesaler runs promotions every week across several markets. Some promoted products sell out early. Others leave surplus stock that has to be moved or written down.
The decision that matters
For each promoted product family, market and campaign week, buyers and logistics commit to order and transfer quantities, usually days before the promotion starts.
How we approach it
AI brings together how past promotions of similar products performed in each market, current stock positions and supplier constraints, and prepares the commitment options for the buyer.
The buyer still decides, with a clearer view of where the real risk of running out, or of overstock, sits.
Impact
The approach targets a single-digit million improvement in annual sales.