Commercial
Commercial Excellence
AI-native commercial operating model covering pricing, sales, marketing, and customer intelligence.
About this playbook
Commercial functions lose significant value to fragmented data and reactive decision-making. This master playbook redesigns the full commercial system for AI-driven pricing, pipeline intelligence, and continuous customer insight across the revenue organisation.
Key outcomes
- Establish a unified commercial intelligence layer spanning pricing, pipeline, and customer signals
- Replace fragmented revenue forecasting with AI-driven pipeline and demand synthesis
- Enable the CCO with real-time commercial performance intelligence across all revenue streams
What's inside
Playbook structure
Every Silver Brain playbook follows the same 13-section structure, ensuring consistency and comparability across functions.
01AS-IS diagnostic — how the function currently operates
02Value gap analysis — where AI creates the most leverage
03AI-native target operating model (TOM) overview
04Workstream 1 design — detailed process and tooling
05Workstream 2 design — detailed process and tooling
06Workstream 3 design — detailed process and tooling
07Workstream 4 design — detailed process and tooling
08Workstream 5 design — detailed process and tooling
09Tool landscape assessment — build, buy, and integrate
10Data and integration architecture
11Governance and operating rhythm design
12Phase 2 build guide — sequencing and scoping
13Success metrics and value realisation framework
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